Market leader in Brazil and with more than five decades of history, Friboi revolutionized the animal protein segment by “decommoditizing” beef.
Present in over 150 countries, it has 36 production units in the country, responsible for producing one of the most complete portfolios in the sector
which are sold under the brands Friboi, Reserva Friboi, Maturatta Friboi, Do Chef Friboi, 1953 Friboi and Swift Black.
The company also has customized programs for retail and wholesale customers, such as the Butcher Nota 10
present in more than a thousand stores and which follows the same standard of service and service
ensuring the best exposure of cuts, management support and improvement in merchant profitability.
In addition to it, Friboi operates the Gourmet Butcher 1953 Friboi, model implemented in the supermarket sector to offer premium portioned and packaged cuts to the consumer's choice. In recognition of the high quality standard of its products, Friboi maintains important achievements, such as the seal “The best-selling meat in Brazil”, endorsed by the Nielsen consultancy.